All About The Indian American

Theindianamerican.com is the web site of "The Indian American," a bimonthly general interest magazine that seeks to inform, analyze and entertain people of South Asian origin in the United States. "The Indian American" has eclectic content that focuses on lifestyle trends among Indian Americans as they pursue and live out their American Dream. The publication will examine the challenges Indian Americans face in their efforts to retain their ethnic, religious and cultural identities even as they assimilate into the American melting pot. With news, views and in-depth features, the content of the magazine encompasses diverse fields where Indian Americans have carved out a niche -- politics, business, science and technology, literature, music, arts and culture. With an eye on multiculturalism, the magazine will serve as a looking glass through which Indian Americans look at America and America looks at Indian Americans.

Content

Politics: Indian Americans are fast emerging as a formidable force on the American political arena, largely on account of their fundraising prowess. Alongside, second-generation-Indian Americans are increasingly taking an interest in public affairs and public life, and are inspired by people such as Bobby Jindal, who has become only the second Indian American to be elected to the U.S. Congress. The magazine seeks to chronicle the community's strides in politics, examine and analyze the challenges and trends, and more pertinently, articulate its aspirations and perspectives with regard to political issues of the day.

Business: Entrepreneurship has been the hallmark of the Indian-American community. From convenience stores to motels to franchised outlets to high-tech companies to Wall Street firms, Indian Americans have demonstrated their acumen to succeed in diverse enterprises. The magazine will profile the success stories and understand the peculiar processes that go into the making of their success.

Science & Technology: It is in this field that Indian Americans have left their indelible mark. Be it computer technologies, pure sciences, or the medical and engineering disciplines, Indian Americans are making extraordinary advances. The magazine will not only track their achievements, but examine how they are contributing to the enhancement of the quality of life in the United States and beyond.

Arts & Entertainment: Apart from success stories in the mainstream (like Norah Jones in popular music, M. Night Shyamalan in filmmaking, Naveen Andrews in acting, Jhumpa Lahiri in literature etc.) Indian American writers and artists are spawning a subculture in music, arts and literature. "The Indian American" will highlight their achievements and assess their impact. Alongside, the magazine will reproduce the different strokes of the Indian American celebrity subculture.

Multiculturalism: One of the most underreported subjects in the American media is multiculturalism from the perspective of a minority. The magazine will not only examine the challenges and prejudices, the solidarity and solitude of being a racial and cultural minority, it will also feature the perspective of other racially and culturally distinct groups about how they view Indian Americans. The magazine intends to commission mainstream American writers, journalists, academicians, politicians, businessmen and artists to address the Indian-American readership on issues of mutual interest.

The magazine will have a number of other sections to entertain, including regular features on Bollywood and Indian-American films, quiz and opinion surveys, celebrity gossip, stories on cuisine and travel, automobiles and high-tech gadgets, lifestyle and living, religion and parenting etc. A regular feature on crime in the Indian-American community will be a novel asset to the magazine's content.